Shanghai-based startup BOOMI is on a mission to make sustainable living simple and empower people to make a positive difference everyday with their platform home to various purpose-driven businesses.
We partnered with BOOMI during the first two years of their start-up journey to help them communicate their vision and mission and grow a community of eco-conscious consumers on WeChat and Xiaohongshu (Little Red Book), Weibo and Instagram.
The Results
389%
WeChat follower growth over 12 months
16%
Average monthly growth rate
15%
Average WeChat article open rate
In China, sustainability is an increasingly hot topic, with more and more consumers indicating they prefer to purchase from brands making a positive impact on the world.
BOOMI aims to educate these consumers about the small ways they can make a difference, as well as provide them with the products to do so easily.
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It has been an absolute pleasure to work with Olivia and her team. Her articles for Boomi have always been consistent and at a very high quality. Her team has made our jobs at Boomi so much easier.
Emmanuel Dean, Co-Founder, Boomí
WeChat is continuously changing and brands need to quickly learn how to best take advantage of new features. Olivia and her team have been incredible guides for how to do so, and their creativity is always refreshing to work with.