Beauty brands from all over the world want to know, how to win in China. A nuanced understanding of how to leverage the most popular Chinese social media and e-commerce platforms is crucial. This article shares the freshest insights on how Chinese beauty brands are using Xiaohongshu (aka Little Red Book) to their advantage and how your brand can put these tactics into action.

How do you manage a WeChat account for marketing your brand in China? It starts by understanding what WeChat should and should not be used for when it comes to your marketing strategy. Let’s review best practices, common mistakes and how to create effective content for WeChat to grow your brand in China.